Sophie Liard, The Folding Lady

I worked with Sophie on the rebrand and website for The Folding Lady, giving her content a true home instead of having it live across a million platforms. The site pulls everything together, folding tutorials, gift wrapping, product recommendations, recipes, and everyday home tips, in a way that finally feels organized and easy to follow. The design is simple, clean, and very intentional, so nothing feels overwhelming or “overdone.” It reflects her whole philosophy: practical, trustworthy, and focused on the basics that actually work.