Aware Marketplace is an online and brick-and-mortar boutique shop located in Cleveland, Ohio, where you can find a carefully curated selection of products ranging from skin care to men’s accessories. Everything sold at Aware falls under at least one of these categories: cruelty free, organic, handmade, fair trade, vegan, sustainable, and/or ethical.
We partnered with Aware Marketplace to create a clean and “badass” brand that sells the idea of developing a healthier, more holistic lifestyle to both younger and older generations. We wanted to bring in that handmade, organic feel through the use of plant and vegetable illustrations. From the brand identity and business cards to the packaging details, we developed an impactful visual brand to set Aware Marketplace apart in the fashion and beauty industry.