Tree Myriah is a refined bohemian jewelry line that helps modern, free-spirited women elevate their elegance by offering simple, versatile designs that transition effortlessly from day to night.
Tree Myriah’s target audience is a modern, urban woman who has a love for adventure, style, and friendship. She works hard and really appreciates time with her loved ones exploring the streets of Florence to a new juice bar down the street from her house.
With this target audience in mind, we knew we needed to create a strong, bohemian brand and make it extra unique, just like Tree’s elegant pieces. Together, we developed a new brand identity, collateral pieces, hang tags, and packaging stickers that showcase the free-spirited yet elegant aesthetic of this jewelry line.