Sweetbark is a small-batch, single-origin maple syrup company from an old-growth forest in the rolling hills of Caledon, Ontario. The story starts in 2013, when its founders Andrea and Maria crafted their first batch of maple syrup over a propane burner in a freezing garage. Today, they have upgraded to a 2×6 wood-fired evaporator and a real sugar shack—but they haven’t forgotten their roots. Sweetbark is about making the best maple syrup and spending time in an ancient forest—but it’s also a project that brings together friends and family.
We worked with Andrea and Maria to get their small maple syrup company off the ground through a complete brand identity and packaging designs. They knew they wanted their branding to reflect the outdoors through the use of a woodcut pine or tree, so we created this rustic-themed logo to capture the essence of Sweetbark’s values.
Photography by Lauren Miller.